Disney Research Paper

Taylor Adams Prof. C Comp. 1 7 November 2008 Disney â€Å"All our dreams can come true, if we have the courage to pursue them† (Disney). This famous quote was made by a enormous dreamer that has bridged the idea for one of the most successful companies in the world. Walt Disney, theme parks, movies, jobs, and many other attributes make up this gigantic company. Walter Elias Disney was born on December 5, 1901 in Chicago Illinois and died on December 15, 1966 in Los Angeles California. Walt’s father, Elias Disney, was an Irish-Canadian and his mother, Flora Call Disney, was German-American.Disney was born into a family of five where he was one of the four boys and one girl. While Walt was being brought up on a farm he learned his interest in drawing. After this discovery he contributed to his school paper in Chicago with his artsy talents and during the night he attended the Academy of Fine Arts. During 1918 Disney enlisted in the military but was reject so then joined t he Red Cross as an ambulance driver but never gave up his interest in drawing. When he returned to Kansas City he started his career as an advertising cartoonist where his business grew little by little.On July 13, 1925 Walt married Lillian Bounds who was one of his employees. After their marriage they had two daughters, Diane and Sharron. Both of their daughter’s husbands where greatly involved with the Disney company, holding the positions of chief executive officer and a board of director. In 1928, Walt brought to life the most important character of the company Disney, Mickey Mouse. After Mickey was born opportunities broke out for everything. Walt Disney left the door open for billions of ideas that in turn making billions of families happy day in and day out around the globe.The most entertaining idea of the Disney company for people of all ages to have a good time is at its theme parks. The first park that was opened in 1965 in Orlando Florida was called EPCOT, standin g for Experimental Prototype Community Of Tomorrow. This theme park is primarily based on all the different countries uniting together. When first walking into EPCOT a guest will see the favorite attraction, a huge white globe that looks like a golf ball, which inside is a ride that shows how our country have evolved. Around the lake in the back guests can visit different buildings which look like a guest is actually in the country.The countries include Germany, China, Japan, America, Norway, France, Ireland, England, and Mexico. Other amusing rides that EPCOT holds are Mission Space, Test Track, Finding Nemo, and several more. Another one of the six theme parks in Orlando is Magic Kingdom which opened, October 1, 1971. This park includes the famous, Cinderella Castle where Mickey and his friends put on shows hourly and Tinker Bell, another famous character flies from the top to the ground while a spectacular fireworks show goes off. Attractions include Pirates of the Caribbean, Sno w White, Thunder Mountain, Space Mountain, and plenty of other forms of entertainment.Hollywood Studios opened May 1, 1989. This film based theme park is any future directors dream palace or anyone else who wants to have a good time! Many attractions in this park are based on how Disney movies and shows are created. Guests can ride behind the scenes to see how these magical films come to life. The two biggest hit rides at Hollywood studios are Tower of Terror, which puts you in an elevator that brings you up several stories and drops you numerous times in the dark and Rockin Roller Coaster, which is based on the hit band Aerosmith.While doing loops and drops at high speeds on the coaster there are built in speakers that play the band’s music the entire journey. The last theme park that is not a water park is Animal Kingdom, which was established on April 22, 1998. This favorite park is combined with different continents and based on animals. The zoo-like park has many differe nt stops where you can see exotic animals. The new and biggest ride in Animal Kingdom is Mount Everest. Guests climb a huge hill while being chased by a yeti then fall backwards down it. Other enjoyable rides are the Kilimanjaro Safari and Dinosaur.Then Orlando consists of two exhilarating water parks, Blizzard Beach and Typhoon Lagoon. Blizzard Beach is based on a snowed in ski resort that has many water rides and a lazy river. The highest ride is Summit Plummet which is a body slide that guest drop directly down on. Typhoon Lagoon also has tons of attractions but the wave pool is by far the biggest and strongest around. There is also Disney parks in Tokyo, France and Los Angeles California. â€Å"You’ve got a friend in me†(Toy Story)! The next contribution to the Disney company is its’ movies. Children all around the world grow up to Walt’s creations and themes.In 1929, December 1, Snow White and the Seven Dwarfs was appeared in a theater in Los Angeles . People could not fabricate the fact that there was going to be a full fill that was animated and therefore had bad thoughts. Surprisingly it was a success. People were begging for more films. Hundreds of more films were made by the Disney company and still are going strong today. Some examples are The Lion King, Beauty and the Beast, The Jungle Book, and Cinderella. All of these movies tell colorful stories to children with a moral in each. Disney movies can bring families together and keep children entertained if needed.Either way of use, Disney movies are a huge part of the Disney Company. Disney movies are also tied into the theme parks. The rides are based on specific parts of special movies. â€Å"I would rather entertain and hope that people learned something than educate people and hope they were entertained†(Disney). â€Å"I'd say it's been my biggest problem all my life†¦ it's money. It takes a lot of money to make these dreams come true† (Disney). How could this successful company run without it is workers? It simply could not. The workers of this company make the magic come true for Disney guests.Opportunities for Disney jobs are sought after by many people. Various jobs are offered throughout the parks, hotels and shops that include but not limited to janitorial duties, merchandise sales, guest services, recreational workers, ride operators, bellman and valets. All employees are expected to smile and follow a specific dress code. Each specific job requires a certain outfit. Training for each job can be as short as a week and as long as a month depending on the field and difficulty. Disney is an equal opportunity employer and offer many benefits to its employees that many other businesses do not offer.Disney is very focused on the safety of its guests. Every Disney employee must go through a safety orientation that lasts approximately eight hours. Disney is opened three hundred and sixty five days a year, so employees have the o pportunity to make their own schedules and work as many hours as they need. If it was not for Walt Disney, millions of people would not have the pleasure of experiencing the magic. People have the opportunity of visiting the parks world-wide. Children and families have enjoyed the many Disney movies that have been made throughout the years whether they have visited the parks or not.The magic is made possible by the many dedicated employees that care and follow Walt Disney’s standards. Everyone should have the chance of visiting a Disney park at least once in their lifetime. Works Cited Disney, Walt. † Encyclop? dia Britannica. 2008. Encyclop? dia Britannica Online. 7   Nov. 2008 . â€Å"Walt Disney. † Biography. 7 Nov 2008 . Walt, Disney. Brainy Quotes. 28 September 2008. 7 November 2008. . Disney Research Paper Taylor Adams Prof. C Comp. 1 7 November 2008 Disney â€Å"All our dreams can come true, if we have the courage to pursue them† (Disney). This famous quote was made by a enormous dreamer that has bridged the idea for one of the most successful companies in the world. Walt Disney, theme parks, movies, jobs, and many other attributes make up this gigantic company. Walter Elias Disney was born on December 5, 1901 in Chicago Illinois and died on December 15, 1966 in Los Angeles California. Walt’s father, Elias Disney, was an Irish-Canadian and his mother, Flora Call Disney, was German-American.Disney was born into a family of five where he was one of the four boys and one girl. While Walt was being brought up on a farm he learned his interest in drawing. After this discovery he contributed to his school paper in Chicago with his artsy talents and during the night he attended the Academy of Fine Arts. During 1918 Disney enlisted in the military but was reject so then joined t he Red Cross as an ambulance driver but never gave up his interest in drawing. When he returned to Kansas City he started his career as an advertising cartoonist where his business grew little by little.On July 13, 1925 Walt married Lillian Bounds who was one of his employees. After their marriage they had two daughters, Diane and Sharron. Both of their daughter’s husbands where greatly involved with the Disney company, holding the positions of chief executive officer and a board of director. In 1928, Walt brought to life the most important character of the company Disney, Mickey Mouse. After Mickey was born opportunities broke out for everything. Walt Disney left the door open for billions of ideas that in turn making billions of families happy day in and day out around the globe.The most entertaining idea of the Disney company for people of all ages to have a good time is at its theme parks. The first park that was opened in 1965 in Orlando Florida was called EPCOT, standin g for Experimental Prototype Community Of Tomorrow. This theme park is primarily based on all the different countries uniting together. When first walking into EPCOT a guest will see the favorite attraction, a huge white globe that looks like a golf ball, which inside is a ride that shows how our country have evolved. Around the lake in the back guests can visit different buildings which look like a guest is actually in the country.The countries include Germany, China, Japan, America, Norway, France, Ireland, England, and Mexico. Other amusing rides that EPCOT holds are Mission Space, Test Track, Finding Nemo, and several more. Another one of the six theme parks in Orlando is Magic Kingdom which opened, October 1, 1971. This park includes the famous, Cinderella Castle where Mickey and his friends put on shows hourly and Tinker Bell, another famous character flies from the top to the ground while a spectacular fireworks show goes off. Attractions include Pirates of the Caribbean, Sno w White, Thunder Mountain, Space Mountain, and plenty of other forms of entertainment.Hollywood Studios opened May 1, 1989. This film based theme park is any future directors dream palace or anyone else who wants to have a good time! Many attractions in this park are based on how Disney movies and shows are created. Guests can ride behind the scenes to see how these magical films come to life. The two biggest hit rides at Hollywood studios are Tower of Terror, which puts you in an elevator that brings you up several stories and drops you numerous times in the dark and Rockin Roller Coaster, which is based on the hit band Aerosmith.While doing loops and drops at high speeds on the coaster there are built in speakers that play the band’s music the entire journey. The last theme park that is not a water park is Animal Kingdom, which was established on April 22, 1998. This favorite park is combined with different continents and based on animals. The zoo-like park has many differe nt stops where you can see exotic animals. The new and biggest ride in Animal Kingdom is Mount Everest. Guests climb a huge hill while being chased by a yeti then fall backwards down it. Other enjoyable rides are the Kilimanjaro Safari and Dinosaur.Then Orlando consists of two exhilarating water parks, Blizzard Beach and Typhoon Lagoon. Blizzard Beach is based on a snowed in ski resort that has many water rides and a lazy river. The highest ride is Summit Plummet which is a body slide that guest drop directly down on. Typhoon Lagoon also has tons of attractions but the wave pool is by far the biggest and strongest around. There is also Disney parks in Tokyo, France and Los Angeles California. â€Å"You’ve got a friend in me†(Toy Story)! The next contribution to the Disney company is its’ movies. Children all around the world grow up to Walt’s creations and themes.In 1929, December 1, Snow White and the Seven Dwarfs was appeared in a theater in Los Angeles . People could not fabricate the fact that there was going to be a full fill that was animated and therefore had bad thoughts. Surprisingly it was a success. People were begging for more films. Hundreds of more films were made by the Disney company and still are going strong today. Some examples are The Lion King, Beauty and the Beast, The Jungle Book, and Cinderella. All of these movies tell colorful stories to children with a moral in each. Disney movies can bring families together and keep children entertained if needed.Either way of use, Disney movies are a huge part of the Disney Company. Disney movies are also tied into the theme parks. The rides are based on specific parts of special movies. â€Å"I would rather entertain and hope that people learned something than educate people and hope they were entertained†(Disney). â€Å"I'd say it's been my biggest problem all my life†¦ it's money. It takes a lot of money to make these dreams come true† (Disney). How could this successful company run without it is workers? It simply could not. The workers of this company make the magic come true for Disney guests.Opportunities for Disney jobs are sought after by many people. Various jobs are offered throughout the parks, hotels and shops that include but not limited to janitorial duties, merchandise sales, guest services, recreational workers, ride operators, bellman and valets. All employees are expected to smile and follow a specific dress code. Each specific job requires a certain outfit. Training for each job can be as short as a week and as long as a month depending on the field and difficulty. Disney is an equal opportunity employer and offer many benefits to its employees that many other businesses do not offer.Disney is very focused on the safety of its guests. Every Disney employee must go through a safety orientation that lasts approximately eight hours. Disney is opened three hundred and sixty five days a year, so employees have the o pportunity to make their own schedules and work as many hours as they need. If it was not for Walt Disney, millions of people would not have the pleasure of experiencing the magic. People have the opportunity of visiting the parks world-wide. Children and families have enjoyed the many Disney movies that have been made throughout the years whether they have visited the parks or not.The magic is made possible by the many dedicated employees that care and follow Walt Disney’s standards. Everyone should have the chance of visiting a Disney park at least once in their lifetime. Works Cited Disney, Walt. † Encyclop? dia Britannica. 2008. Encyclop? dia Britannica Online. 7   Nov. 2008 . â€Å"Walt Disney. † Biography. 7 Nov 2008 . Walt, Disney. Brainy Quotes. 28 September 2008. 7 November 2008. .

Career Service

Allyssa Snyder Career services 9 am class 1-9-13 Employability skills in an office My paper is going to be focused on the topic how will you use employability skills and in your career. Employability skills are very important in my career because you are around people all the time. If you didn’t have communication in a dental office you wouldn’t get anything done if you didn’t have teamwork in an office you would have to pay more people to do it individually if you don’t solve problems the there will always be problems in the office.Initiative in an office is important so that people can get tasks done faster and shows responsibility and politics. Planning and organization is also needed in an office so that you can schedule appointments and organize where the supplies and office equipment goes in the office. Self-management is how you keep yourself on time, responsible, and in self-control essay writer premium 3d. Learning in an office is important becaus e you learn new things and new techniques and you are never too old to learn new things.Technology is very important and office because you have you are growing every year and you need to keep up with the new technology and office. Communication in an office is important, between the boss and their employees, between the employees and the patient’s. The communication between the boss and their employees is important so that they know what to do in the office and how you want things were on. The communication between the employee and the patient is important so they know what’s wrong what they need. It is also important during scheduling.When you are working in an office you should also be a people person, you don’t want to have a negative attitude around patients. If you have a bad attitude when you are around patients they won’t want back to your office. That is why I think communication is important in an office. Teamwork in an office is common between the dental assistant and the dentist. If there wasn’t teamwork in the office there would be no dental assistants and the dentist would be working alone. It would take longer for the patient to be seen and also the octor would be tired by the end of the day. The dental assistant and dentist work together to examine the patient, do procedures on the patient. The dental assistant handles the paper work and scheduling for the doctor. Problem solving is an important skill to have, when you’re in an office and something happens you have to know how to handle is calmly, quietly and quickly. You don’t want the office to find out what happened and they worry what’s going on. When there is a problem with the insurance company that is when communication skills come in. ou have to know how to talk to them to resolve the problem. If there is a problem with the doctor then you have to remain calm when you talk to him and you have to know how to ask questions and listen to what they say. That’s why problem solving is important in a dental office. Organization and planning is useful in an office. When you are organized you know where things are in the office. You wouldn’t have a problem knowing where charts are, supplies and equipment is. Planning is useful in a office so that you know what the schedule is for the day and what the doctor is doing.Without those two skills the office would be very chaotic. You would not know where anything was or when appointments are. That’s why organization and planning is useful in an office. Self-management is when you are responsible for yourself and you go to work on time, do what your suppose to and take on new commitment. If you don’t make it to work on time or do not show up then the office would be short handed and you would of left then in a tight spot with less employees to see the patients for the day.If you don’t do what your suppose to then that means someone else has to do it, and that is not fair. That’s what you need to have good self- management skills or you would will not make it far in life. There are new techniques and technology that you have to learn. The technology is important so that you can know how to schedule appointment, know how to do the charting and most important emails and phone calls so that you can keep in touch with the employees and the patients.All these skills are important so that you can have a successful career in anything you do. All my examples are in the dental field because that’s the field I am going into. The three most important to my success is communication, so you can ask questions. Team work, not all the stress is not me if we work as a team. The last skill that is important to me is learning, so I know what the office is doing, what technology and also what techniques the doctor uses.

Internet Marketing in Business Essay

Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. Understand the opportunities offered to businesses by internet marketing 4. Understand the challenges faced by businesses using internet marketing This assignment is my own work. If I have worked with someone else or have received help I have shown this clearly in my work. I have given references for all quotations and materials from the work of other people. Student signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Date †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marking Criteria Pass Criteria to be met P1 describe the role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing P3 explain the benefits to customers of a business using internet marketing P4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business P5 explain how internet marketing has made a selected business more efficient, effective and successful P6 explain the challenges of globalisation facing a selected  business when using the internet as a marketing tool Merit Criteria to be met M1 analyse the benefits of internet marketing to customers M2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing Distinction Criteria to be met D1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business Embedded English Skills Embedded Maths Skills Speaking and listening – make a range of contributions to discussions and make effective presentations in a wide range of contexts (giving presentations). Writing – write documents, including extended writing pieces, communicating information, ideas and opinions, effectively and persuasively (writing reports). Interpretation of numerical data Production of charts and tables from data Intra/Extrapolation of data to new situations Creation of case studies The Scenario 1. You will work in teams of three (maximum) people. Working individually is  allowed. 2. Each member of the team will keep a reflective diary logging their input into the team work which will be presented alongside their evidence at the end of the assignment. 3. Your team is acting as a consultancy for a business which is considering expanding their operations online. Your coursework will consist of the advice that you give this company. 4. Your will make FOUR pitches to this company, addressing the information required in the following briefs. 5. The format of the pitch is yours to decide. It must be a format which can be reviewed by a third party of necessary. Possible formats could include a written report, a presentation, a portfolio of evidence, a video or a recorded structured question and answer session etc. You are not required to use the same format to answer each brief. BRIEF ONE – P1, P2 Using examples from businesses with established online presences, describe the changes that internet marketing has delivered to the modern marketing concept, how the internet complements the traditional operations of these businesses and what benefits this use of the internet delivers for the businesses. Your pitch should include: (P1) how using the internet has changed the way companies interact with their customers (P1) which tools have been introduced to enable marketing on the internet (P1) how companies ascertain the wants and needs of the customer using the internet (P2) examples of how these tools are used by a number of businesses to market to customers (P2) examples of best practice in using the internet for marketing (P2) how internet marketing is integrated with more traditional marketing media BRIEF TWO – P3, M1 Carry out primary and secondary research into the customer experience of marketing on the internet and present the benefits that have been delivered  to these customers. This brief must be informed by actual experiences and should take into account both positive and negative responses from customers. Your pitch should include: (P3) examples of benefits to customers that have come as a result of internet marketing (P3) positive and negative case studies of customer experiences of internet marketing (M1) analyse how internet marketing builds on conventional offline marketing practices. (M1) give a detailed explanation of the effect use of internet marketing tools to enhance the customer experience. BRIEF THREE – P4, P5, P6, M2 Present the client with a guide to the practical methodology of marketing online. This should include reference to marketing strategy, including but not limited to the marketing mix, the changes to operations which will result in greater effectiveness and efficiency and the impact of moving from a local to a global business audience. It should also detail the challenges that would face the business and make recommendations on how to overcome them. Your pitch should include: (P4) an outline of the benefits and opportunities for an organisation of using internet marketing. (P4) a case study of an organisation which uses internet marketing which details their usage, using the marketing mix as a framework. (P5) an explanation of efficiency gains that can be achieved through the use of internet marketing. (P5) examples of the usage of internet marketing techniques to achieve effective and successful outcomes for organisations. (P6) examples of the impact of globalisation on organisations that use the internet for marketing. (P6) how do businesses modify their online presence to suit a global audience? (M2) an analysis of the opportunities and challenges that internet marketing creates for an organisation. (M2) detailed examples of instances where organisations have  overcome these challenges. BRIEF FOUR – D1 Present a case study of an existing business which has introduced an online marketing and/or sales function and evaluate the impact that internet marketing has had on the organisation and its customers. This brief also requires you to identify the needs of the customers and detail how they have been addressed by internet marketing. Your final pitch should include: (D1) a detailed case study of a selected business showing how they use internet marketing to achieve their aims and objectives. (D1) a detailed explanation of the wants and needs of the customers of the business. (D1) an explanation of how the use of internet marketing meets these wants and needs. (D1) an explanation of how the use of internet marketing fails to meet these wants and needs. (D1) recommendations of how the selected business could improve their internet marketing to become more efficient and effective, justified with examples of best practice and innovators in the area. RESUBMISSION FEEDBACK/DATE: SUMMATIVE FEEDBACK: STUDENT REFLECTION: UNIT GRADE: Grade (please circle) Points (please circle) P / M / D 70/ 80/ 90 Learner Declaration: Name & Signature: I certify that the work submitted for this assignment is my own work. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Tutor Signature: Date:

Inclusive leadership Essay Example | Topics and Well Written Essays - 500 words

Inclusive leadership - Essay Example This leadership will need to be found not only in the organization's management but also among employees, customers, investors, suppliers and the community. As an inclusive leader, one must adopt - and live - a set of values, which places human relationships centre stage and which defines the purpose of your enterprise in other than purely financial or commercial terms. For leadership to be meaningfully inclusive, it must find a way to include everyone in governance processes and be organized to pursue inclusive principles. Inclusive leaders perceive the organization as a complex system of mutually interdependent relationships, understand the links between the organization and the wider socio-economic environment and see organizational change in the context of social and technological change. "It is this deep understanding of the nature of the interdependence that exists between the organization and its dynamic environment that provides the basis for the ability of leaders to contribute to the development of an inspiring yet achievable vision of the organization's future." Such vision should meet the needs of the key stakeholders and at the same time provide the basis for an enterprise strategy to develop and sustain a competitive advantage. It attracts young managers with recognized leadership potential working in the voluntary, public and private sectors.

Ethical Use of Assessment Research Paper Example | Topics and Well Written Essays - 1000 words

Ethical Use of Assessment - Research Paper Example As a function of this, this particular analysis will seek to analyze the way in which school counselors are employing a new variety of risk assessment tools in order to draw inference on key levels of violent tendencies or anti-social behavior. Naturally, such models are not in and of themselves a perfect or all encompassing tool due to the fact that many individuals who have exhibited the type of sociopathic tendencies that have become the thing of nationwide news never exhibited any known or verifiable symptoms; however, it is nonetheless a key area of growth into which the high school counselor can seek to polish his/her skill level as a means of seeking to draw down the very real level of risks that currently exists within our current educational system. Naturally, one of the most important functions of this particular tool of violent risk assessment is to help to provide a level of information with regards to the propensity of a given student to display potentially harmful behav ior both to themselves, their loved ones, or those within the educational environment. As a means of reviewing the effectiveness of such an approach, a litany of studies has sought to measure such a determinant within the recent past. Several of these studies, such as the one Bernes and Bardick, indicated that school bullying was oftentimes a key determinant of violent behavior that is one of the few warning signs that the school counselor has the ability to be aware of (Bernes et al 2007). In such a way, seeking to implement the given assessment tools to both of the affected parties within a situation in which bullying takes place is a fundamental starting point in seeking to provide insight into one of the key and causal areas that affects upon the level of violence. Other studies have indicated that despite violence prevention efforts, one of the most powerful mechanisms in which school officials can seek to both deter and understand the existence of violent behavior and its prec ipitating factors is to ensure that the seriousness and extent of violent and pre-violent behavior within the student body is a determinant that is thoroughly and thoughtfully weighed by the shareholders within the process (McAdams 2011). With regards to the ethical concerns of enacting such an assessment tool, there are few if any that have been uncovered as a function of the research that has been employed within this brief analysis. Moreover, the fact of the matter is with regards to the application of the assessment tool, the ethical concerns that are presented with regards to utilizing such a tool are far outweighed by the ethical concerns of not implementing it at all. In other words, the dangers associated with not putting into place such a tool of analysis are far greater than the ethical concerns that might be endangered by putting one into place (Cawood 2010). Lastly, with respect to how such a tool of assessment would integrate with different ethnic and culturally diverse groups, the level of assessment and the individual assessment tools that have thus far been listed work across these groups and provide the same level of inference. This in and of itself is important to note due to the fact that few of the other assessment tools that could be put into place or utilized by a high school counselor would have the same level of

Fundamental framework of engaging in marketing communication Essay

Fundamental framework of engaging in marketing communication - Essay Example The paper tells that marketing communications entails all the messages as well as related media utilised in communicating with a market. It consists of promotion aspect in the marketing mix of four Ps: place, price, product, and promotion. Marketing communication is the art and science of communicating information, which an organisation wishes to divulge towards the public. Such information could be associated to a product’s marketing, talk concerning the launch of a new commodity, or even the community initiatives that the company assumes. Marketing communications aid in defining the relationship of a firm with its customers. Marketing communication, as an organisational unit, emphasises the strategic significance of such communication as well as its lasting impact upon consumers. The models of communication can assume a predictive guide though recognition of the unpredictability and autonomy of the consumers is the most important outcome. It is essential for effectiveness in the use of the various resources allocated to the tools of marketing communication. For achievement of this, a comprehensive understanding of the process of strategic planning of marketing communications is necessary. The most relevant issues entail the marketing communication tools’ role in influencing the choices of brands and how such brands could be effectively used in delivery of promotional messages. It is also relevant to understand how firms can identity the most effective media strategy to enhance maximisation of the population of the reached target audience and also boost the potential of processing and acting upon such communication messages.... JD retail shop has been supplying the United Kingdom with the greatest as well as the latest branded street style sourced from the leading brands around for more than thirty years. It has thousands of official stocks and JD exclusives from the top brands such as Adidas originals, Fila, Nike, Converse, McKenzie, Fred Perry, Lacoste, Carbrini, Reebok, Duffer of St. George, Goi Goi JD, and Timberland at all times. JD is famously known as â€Å"King of Trainers† and thus strives to supply the best brands in terms of footwear. It has the latest and best trainers for all people ranging from men to women and to kids (JD 2012). Critical Evaluation of Marketing Communications’ Role Effective plans of communication add value to firms as well as regularly make the variation between programs’ success or/and failure (Laric & Lynagh 2010). It is imperative to note that communication is the process of exchanging information between people via a general system of signs, behaviou r, and symbol. An effective communication plan aids in overcoming the obstacles in the market by creating a common language as well as framing the message (Kotler & Armstrong 2009). Such plans help in the organisation of key message hierarchy as well as pinpointing different specifics concerning the audience or target market in terms of delivery and timing (Fill 1999). Marketing consists of the strategising and implementing process of the different ideology, promotion, pricing, as well as distribution of a commodity or service as well as ideas to ensure that the needs, objectives, and wants of the customers and the enterprise from which the specific idea, product, or service comes from are well

Bargaining and Negotiation Essay Example | Topics and Well Written Essays - 1750 words

Bargaining and Negotiation - Essay Example There is also the perception that conflict resolution is a costly, complicated and thankless undertaking. In the process of upholding bargaining and negotiation as the best methods of resolving this type of organizational conflict, the paper also discussed related human resource management strategies commonly intended to create a complement of committed and motivated employees. These include: equal opportunity in promotion and advancement; fostering cooperation and camaraderie in the workplace; attending to employees' physical, emotional and psychological well-being; and hiring people who not only possess the necessary skills but the willingness and capability to work in a team. The research found that conflict resolution is possible without professional counselors such as occupational psychologists, whose services not many organizations can afford. Managers and supervisors can perform this function just as well with some training on non-directive counseling or "listening with unders tanding (Skaperdas, 1998)." This works because the manager serves as catch basin by which the discontented employee can vent his feelings and thus relieve his frustrations to move to a problem-solving frame of mind. It was also learned that the appropriate HRM strategies mentioned above are good preventive measures. Research Conflict is part of organizational life, which becomes even more pronounced in highly politicized and hierarchical organizations. One view of organizational structure looks at it as the outcome of a political contest for control within the organization, which at the same time provides the participants with further advantages in the political struggles because of their structural positions (Johnson, 1976). Once people of different capabilities and estimation of their self-worth come together, they invariably form a political organization. According to organizational theory, each individual and group in an organization is expected to play a specific role, like organs in the human body, and that all institutions, laws and traditions in a society are designed to support those in power or groups perceived as superior to others. Consequently, conflict arises when any of that individual or group breaks out of its specific role and aspire for a higher position or a greater share of the organ ization's resources (Bacal, online). Conflict within an organization is thought of as unpleasant, counterproductive and time-consuming, but it need not be destructive if the energy expended on it is directed towards problem-solving and organizational improvement. Instead of viewing it as a destructive force, it is seen as a factor to stimulate members in increasing their knowledge, skills and contribution to organizational innovation and productivity. Rather than try to eliminate conflict or suppress its symptoms, the best way is to manage the conflict so that it enhances instead of

Advantages and Disadvantages of Corporate Social Responsibility Essay

Advantages and Disadvantages of Corporate Social Responsibility - Essay Example This paper illustrates that there are three CSR theories, which are interdisciplinary; utilitarian, relational, and managerial theories. Utilitarian theories emphasize on a maximization of profit, hence related to theories of competitive advantage. The managerial theory, on the other hand, has the CSR approached internally; meaning that anything exterior to the business is taken into account for the firm’s decision-making. The Relational theory has to do with the complex firm-environment relationships. The implication here is that the firm-environment relationships form the focus of the CRS analysis. In the CRS, business in society comes up as a matter of interplay between the two. Thus, the relational theory is value-based and interdependent between the corporation and mankind. CSR is important to both the agency and the consumers in a number of ways: for companies, it helps them create a better public image since their public image is at the mercy of their social responsibil ity strategies and how their customers are mindful of them. According to Cone Communications, 90% of the consumers would avoid doing business with corporations if there were no social responsibility plan. Studies indicate that firms heavily involved in funds and goods donation to Non-governmental and other non-profit making organizations and schools are likely to increase the likelihood of consumers buying their products. At the same time, a corporation that takes care to ensure that the primal matter used in its products are environmentally secure and the manufacturing process is sustainable is more eye-catching to the society.

ODEs and Linear Algebra Coursework Example | Topics and Well Written Essays - 750 words

ODEs and Linear Algebra - Coursework Example by differential equations of first or higher order that must be generally or particularly solved to find a certain equation that would potentially describe the behaviour of an object or a particle based on its variable property or set of properties. This notion applies to an aspect in engineering that deals with the task of analysing vessel leaks as in formulating a mathematical model for a leaking process being undergone by a substance that flows out of a crack or fault in the tank so that the flow rate correspondingly affects the depth of such fluid in the tank. The scenario could be interpreted either for a varying volume or a varying liquid depth with time which is often assumed proportional to each other in a differential equation (MIT, n.d., 1). Use your own examples to show how to solve one first order, linear, ordinary differential equation where an integrating factor is needed in the solution. Explain why the integrating factor works and when should this method be used. *The method of using ‘integrating factor’ renders the differential equation exact so that in this form, it would be more convenient to evaluate the differential equation and arrive at the solution. Use your own examples to explain to a first year Engineering student what are homogeneous linear equations and where they are found in engineering. Also explain the analytical methods that can solve them. By the term ‘homogeneous’, linear equations are illustrated in the simple sense of merely being composed of homogeneous differential terms, bearing derivatives of one variable type with respect to another on one side of the equation while the other side of the equation is kept as zero or one with constant term rather than another type of variable. This may be generally exemplified as (Dawkins, 2003 – 2014): Besides their applicability to mathematical analysis of a system that undergoes a leaking process, homogeneous linear equations are extensively utilized in modelling equations

Visionary leadership Essay Example for Free

Visionary leadership Essay When discussing the values of Christian leadership, one book that we could not readily ignore is the book of Nehemiah. Many of the most popular Christian values could ready be found in this early book of the Old Testament, only to be reiterated in various events all throughout the Bible. And since before we delve into the New Testament we shall be focusing on Old Testament teachings for they shall provide the background of many of the leadership styles that we would be encountering later on, perhaps it would be a good idea for our paper to first magnify this book in section as an example of leadership (Woolfe, 2000). The book of Nehemiah highlights visionary leadership through prayer. The need to share a vision and to enable and empower others to become involved in making things happen, as well as the need to maintain leadership through periods of conflict and opposition. The book highlights the character Nehemiah, a cupbearer of the Persian emperor. The cupbearer, in case one has no idea of the historical significance of such a position, is an important position of trust for a member of the Jewish minority in the Persian court. It is through his leadership that Nehemiah had enabled established credibility amongof the Jewish people through his example. During that time, it had already been more than a century past sinces the Persians had conquered Jerusalem in many of the Jews at that time had been in exile. Through Nehemiah’s example, the Persian court had recognized the importance of having Jews deter percent minority. However, perhaps the most notable event in Nehemiah’s career as a cupbearer of the Persian court was when he had shared his vision with the king of Persia. The result of sharing the vision mildly end in a nonviolent way had had a positive effect on the king of Persia, again exemplifying that the cupbearer that he had chosen have been supportive of his campaign and many of the requests of Nehemiah had been granted by the king. When the vision was shared to other characters, the response had been different, and Nehemiah had facilitated a more assertive stand, still not one that is confrontational and could have created violent results. When Nehemiah arrives at Jerusalem, he creates a strategic analysis of the situation before sharing his vision with the Jews that had been left in Jerusalem. Of course, being one of the countrymen, the response was positive and in favor of him (Woolfe, 2000). Modern business leaders and managers need to understand that most of the concepts of leadership today, including the model of the transformational leader, had first been rooted in the actions of this biblical character. Many leadership books in the present highlights the importance of transformational leadership, a method of leadership and management where leaders not only give commands to theirhis or her followers in order for them to follow and execute (Bass, 2005). Rather, a transformational leader recognizes the fact that in order for followers to achieve their full potential and create the highest output levels for the company, that the vision of what the company should do it should ought to be shared. In fact, this could be easily recognized in many of the large corporations today where we find ceilings and walls written with their vision and mission statements, together with the values they recognize in the company (Thousand Oaks, 1993). Of course, we should also identify that not all companies follow such values orientation. Transformational leaders are rarely found today in large businesses because of their single-minded purpose of profit. And in a world where in it is either you gain the maximum level of profit, or you perish, it would perhaps be safe for us to assume that transformational leaders are nearing extinction. However, this does not necessarily mean that we should stop looking for such leaders and training such leaders. In fact, if we are indeed to do anything about it, we should focus our energies and goals in order to produce such leaders in the future. Again, if you are to use our FMCG Company as an example, transformational leadership may play an important role not only in the continuous profit maximization of such a company, but also in the values integration and achieving of the vision of the business venture. As we have earlier discussed, because of the quantities that is produced by such fast-moving companies, it is also guaranteed that the amount of labor and human capital involved in the production, distribution, and sales of the products would be extremely high. In modern management dynamics, we recognize the fact that as more and more people are employed into a business venture, organization, or company, the efficiency of leaders must also be proportional to the number of employees involved. Still another popular leadership method and leadership theory that we may be able to apply in this case is the team leadership theory. It basically classifies leaders and heads as managers, holding their ability to manage specialized human resourcesin the highest regard. The team leadership model states that the most effective leaders of our time art does not necessarily with the highest level of skill nor specialized abilities. Instead, the team leadership model reiterates the need for leaders which could identify those members in society and organization which are valuable because of their specialized tasks, or any other advantage that they may pose. The job of the team leader is to organize and collate such members of society and group to formulate a team aimed at accomplishing a certain task. S Wing in the journals of team performance management stated the essential role of team leaders in order to bring out the best in human capital. He points out in his article that often people do not view themselves as capable unless others in a higher position than them point out their capabilities. Also, his article points out the importance of being able to collate people into a unified whole affair according to recent statistics that he had cited in the Journal, the output inner slopes rise exponentially and not just the sum of its parts. (Wing, 2005) Now that we had identified the virus leadership models, if it had not been obvious or ready to the reader of this paper, we could claim that the model of visionary leadership that is offered by characters and stories in the Bibleare combinations of the two popular leadership models in management dynamics today. In fact, if we observe closely the stories we have identified as well as the many other stories and parables that could be found within the text, elements of transformational leadership as well as the leadership could be found. So that we may avoid the pitfall of praising the Bible too much, let us point out that perhaps many of the stories found in the Bible are idealized versions of historical accounts. The fact remains, however, if we refers strictly and believe absolutely that counts within the Old Testament books, we discover that our leadership models fit perfectly into combination with the characters that have been highlighted. FMCG companies are usually small in scale with respect to higher-level management but large in numbers for employees (Newcomen Society, 1957). And because of that high average variable costs involved in continuing the operation of the company, it would not be able to afford more section managers and overseers. And logically, what we substitute for quantity is quality. In a company with only a handful of people in management positions, it would be perhaps essential for such companies in such leaders to be able to hire or trade existing managers towards a transformational leadership style. Like our example in the Bible were in wisdom and the sharing of vision must be integrated into leaders, but overall effect of a transformational leader had been modern businesses would have the same effect as that of the story in the Bible.

Looking at Corporate Governance in TESCO Plc

Looking at Corporate Governance in TESCO Plc Corporate governance basically is a kind of concept that has been described with thousands of definitions because of its relations to economic positions of the companies.The most basic ones that can be conceptualised are as Corporate governance is a system that regulates efficiency in management of business companies involving of certain codes of practice,contracts and legislations. Corporate Governance are the policies, procedures and rules governing the relationships between the shareholders, (stakeholders), directors and management of a company, as defined by the applicable laws, the corporate charter, the companys bylaws, and formal policies. ZAWAIDEH, M. (2003).Definition of Corporate Governance [WEBSITE].AVAILABLE FROM: https://www.xing.com/net/balancedscorecard/2-insights-4642/definition-corporate-governance-1813244/ [ACCESSED:8 NOV 2009]. Corporate Governance in TESCO Plc. Corporate governance of a company encompassing with high defined values and plans i.e efficient discharge of board responsibilities towards the interest of shareholders can produce good performance.if the basic principles or codes of practice of corporate governance is not followed may lead to deterioration in the economic and financial performance of a company. Corporate governance under Combined code in TESCO plc. can be summarised by dividing into sub-categories. Effective board Chairman and executive having their own responsibilities Balance and Independence of directors Appointments of directors Committees Nomination committee Audit Committee Renumeration Committee Board performance evaluation Risk management and Internal Controls Effective board of any company forms the backbone towards good performance and stability of company. Consistent growth and success of Tesco plc. during recent years shows that company has potentially qualified and highly experienced board of directors.Moreover taking consideration into Tesco plc. annual report it is also clearly visible that board of directors are aware of goals and objectives related with the company. Northcote Internet Pvt Ltd(NO DATE).Tesco Plc. [WEBSITE].AVAILABLE FROM. http://www.northcote.co.uk/company_links/by_sector.asp?SIT=1SID=12SDL=NI02770. [ACCESSED:9 nov 2009]. Chairman and chief executive officer form as two main pillars of the company. Vital activities necessary in smooth progress of the company depends on the shoulders of chairman and chief executive officers. Company having, chairman and chief executive officers, distributed responsibilities and accountabilities fall under provisions of good governance. Considering Tesco plc. set of responsibilities and duties for chairman(Sir David Reid) and chief executive officer(Sir Terry Leahy) are very well distributed therefore avoiding any way of decisions to be taken by a single person.The shareprice of the company is also maintaining good consistency ,because of trustworthy relations between shareholders and chairman. Morningstar (NO DATE) Tesco Impresses with First Half Results (Management and stewardship). [WEBSITE].AVAILABLE FROM: http://www.morningstar.co.uk/uk/news/article.aspx?lang=en-GBarticleid=82979categoryid=660 [ACCESSED:9 NOV 2009]. Balance between the directors in the board is one key point in maintaining the stability and financial progress of the company. if the balance between the board of directors in a company is not present, the company cannot flourish unanimously. Taking consideration into tesco plc,the company has 15 members in the board where eight are executive directors and seven are non-executive directors. According to combined code atleast half of the board should be comprised of directors that are independent and there should be balance, whereas in case of Tesco plc balance between board of directors is not attained,this also raises the question of independence among the directors. Appointment of board for a company is another essential footstep that has to be followed on a regular basis in order to maintain the standard of required skills and experience. Generally the election in a company is held annually, which is the best way of practising and complying with combined code. In accordance with Tesco plc the election of board is held every three years,which is not very well regulated. Morningstar (NO DATE) Tesco Impresses with First Half Results (Management and stewardship). [WEBSITE].AVAILABLE FROM: http://www.morningstar.co.uk/uk/news/article.aspx?lang=en-GBarticleid=82979categoryid=660 [ACCESSED:10 NOV 2009]. The Committee structure provides company to perform in parts and give out united results by concentrating on key areas.cosidering Tesco plc. ,it is divided into three important committees namely Nominations Committee Remumeration Committee Audit Committee Nomination committee The Committees purpose is to mould the approach of TESCO to concerns of corporate governance and, from time to time, to review such approach and make recommendations to the Board of TESCO in respect of such matters. In addition, the Committee shall advise the Board on corporate governance and related matters.the committee is chaired by David Reid.as it can be percieved re-election in tesco happens to be every three year so nomination process needs to be improved ,may be it can be reduced to one year process which can explore new talents and experiences Audit committee The Committees purpose is to represent and assist the Board of Directors with oversight of the integrity of TESCOs accounting and financial reporting processes (including related internal controls) and the audits of the financial statements of TESCO. Management is responsible for the TESCOs accounting and financial reporting processes. The external auditors are responsible for the audit within accepted auditing standards of TESCOs accounting and reporting process and reporting the results of that audit to the Committee. Tesco Corporation(2008).Audit committee charter. [WEBSITE].AVAILABLE FROM: http://www.tescocorp.com/data/1/rec_docs/523_Tesco%20Audit%20Committee%20Charter%2007-05-18.pdf [ACCESSED ON:11 nov 2009] Remuneration Committee Remuneration committee is basically designed for remuneration of directors,employees or staff in a proper and efficient way.In a statement, Tesco said: Remuneration for the main board reflects the highly competitive environment in retail and the need to recruit and retain the best people.An independent remuneration committee approves rewards, linking them to challenging long-term performance targets. If these targets are not met, the rewards diminish. Breakingnews.ie(2003).Tesco chief gets 15% pay and benefits boost. [WEBSITE].AVAILABLE FROM: http://www.breakingnews.ie/archives/2003/0511/business/snidojeykf/ [ACCESSED ON:11 NOV 2009]

Death Comes for the Archbishop: Not a Novel :: Death Comes for the Archbishop

Death Comes for the Archbishop: Not a Novel If someone felt compelled to classify Death Comes for the Archbishop as a type of novel, the most likely candidate would be a regional novel. Clearly, the setting and local color of this work make the region a critical component. However, before classifying the work as a type of novel, it must be determined whether it is a novel or, as Miss Cather has asserted, a narrative. Based on the structure and content of the book, it does not meet the classical definitions of novel and plot, so would lend itself more accurately to Miss Cather's classification. The simplified definition of novel given in A Handbook to Literature is "an extended fictional PROSE narrative" (335). By this definition, Cather's book would qualify as a novel. But there is a great deal more to a novel than this definition implies. The handbook expands by stating: "some organizing principle-PLOT, THEME, or idea-should be present in a . . . a novel" (335). Cather's book has an idea - to illustrate the historical, regional and cultural context in which two European priests perform missionary work in the desert of the American Southwest in the last half of the nineteenth century. This idea does not constitute a plot. Aristotle maintained that a plot should create a whole with "the structural union of the parts being such that, if any one of them is displaced or removed, the whole will be disjointed and disturbed" (Holman/Harmon 377). The structure of Death Comes for the Archbishop is made up of a series of episodes consisting of the experiences of two missionary priests, and legends of the region, such as Our Lady of Guadalupe. Would the whole become "disjointed or disturbed" if some of the stories or legends were removed or rearranged? No. The work would lose some of its richness, but the whole would not become incomprehensible. I believe Willa Cather perceived this work as a narrative rather than a novel because it lacked what is traditionally considered a plot. The work's narrative form is reminiscent of a journal, and had it been written in the first person instead of third, it probably would have been classified as a journal narrative rather than a novel.

Comparing Truth in Death Of A Salesman and The Glass Menagerie Essay

Seeking Truth in Death Of A Salesman and The Glass Menagerie      Ã‚  Ã‚  Ã‚   Often society seeks to thwart the desire of certain people to find and/or face the truth. Examples of this are found throughut literature. Two excellent example of this are Biff Loman from 'The Death Of A Salesman' and Tom Wingfield from 'The Glass Menagerie'. At some point, they both have to face and understand the truth about their lives. Biff is faced with the lies and   morals of society obsessed with the corrupt version of American Dream, especially his father, and his inability to pursue his own goals and dreams. Tom is faced with the sad reality of life in his family and the desire to escape it.    Biff Loman grew up in a family of a salesman. He had a reasonably happy childhood, and a great school career. He was good at American Football and won a football scholarship. His father, Willy Loman, was always very proud of his son and always praised him and put him above others. Unfortunately, Willy's life philosophy was ruined by the corrupted version of the American Dream. He believed that the key to happiness is money and success and the a person does not necessarily has to work hard to attain it. Biff grew up with those ideas and they influenced him a lot. But when he caught his father with another woman, the realization of the lie and corruption turned his life around. He no longer believes in his father or the dream, and lives a... ...Bloom, Harold. Introduction. Tennessee Williams. Ed. Harold Bloom. New York: Chelsea House, 1987. 1-8. Downer, Alan S. American Drama and Its Critics. Chicago, University of Chicago Press [1965]. pp. 218-239. Hayashi, Tetsumaro.   Arthur Miller Criticism.   Metuchen, NJ: Scarecrow Press, 1969. Levy, Eric P. "'Through Soundproof Glass': The Prison of Self Consciousness in The Glass Menagerie." Modern Drama, 36. December 1993. 529-537. Miller, Arthur.   Death of a Salesman.   New York: Viking, 1965. Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568. Comparing Truth in Death Of A Salesman and The Glass Menagerie Essay Seeking Truth in Death Of A Salesman and The Glass Menagerie      Ã‚  Ã‚  Ã‚   Often society seeks to thwart the desire of certain people to find and/or face the truth. Examples of this are found throughut literature. Two excellent example of this are Biff Loman from 'The Death Of A Salesman' and Tom Wingfield from 'The Glass Menagerie'. At some point, they both have to face and understand the truth about their lives. Biff is faced with the lies and   morals of society obsessed with the corrupt version of American Dream, especially his father, and his inability to pursue his own goals and dreams. Tom is faced with the sad reality of life in his family and the desire to escape it.    Biff Loman grew up in a family of a salesman. He had a reasonably happy childhood, and a great school career. He was good at American Football and won a football scholarship. His father, Willy Loman, was always very proud of his son and always praised him and put him above others. Unfortunately, Willy's life philosophy was ruined by the corrupted version of the American Dream. He believed that the key to happiness is money and success and the a person does not necessarily has to work hard to attain it. Biff grew up with those ideas and they influenced him a lot. But when he caught his father with another woman, the realization of the lie and corruption turned his life around. He no longer believes in his father or the dream, and lives a... ...Bloom, Harold. Introduction. Tennessee Williams. Ed. Harold Bloom. New York: Chelsea House, 1987. 1-8. Downer, Alan S. American Drama and Its Critics. Chicago, University of Chicago Press [1965]. pp. 218-239. Hayashi, Tetsumaro.   Arthur Miller Criticism.   Metuchen, NJ: Scarecrow Press, 1969. Levy, Eric P. "'Through Soundproof Glass': The Prison of Self Consciousness in The Glass Menagerie." Modern Drama, 36. December 1993. 529-537. Miller, Arthur.   Death of a Salesman.   New York: Viking, 1965. Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568.

The Cask of Amontillado by Edgar Allan Poe Essay --

Typically, a carnival masquerade is celebrated as a joyous and social liberation from the masses of mundane daily activities, but in â€Å"The Cask of Amontillado,† by Edgar Allan Poe, the protagonist Montresor creates a different meaning to the festival for his so-called friend Fortunato. Edgar Allen Poe uses an inventive writing style which sets up a situation in the beginning of the story. He intrigues the reader in the first line of the story, â€Å"...but when he ventured upon insult I vowed revenge† (Poe Page 1). Poe uses this stylistic writing by providing subtle pieces of information and imagery to draw the reader in, anticipating the rest of what is to come of Montresor's plan for revenge. In a seemingly harmless exchange of words between men, time begins to draw to an end for Fortunato whose naivety and trust in Montressor earns grim fate as some would believe to be his destiny. Montresor, through his pride, became an angry individual and had felt that Fortun ato had caused him â€Å"a thousand injuries† (Poe 1). Overshadowed by his delirious thoughts, Montresor’s deep hatred for Fortunato can be perceived as no more than envy or jealousy. Fortunato, a very wealthy man, dabbled into hobbies, such as being an avid wine connoisseur. Along with that Fortunato is part of a high society by being a member of masons. By that, Montresor felt Fortunato’s status and ability to purchase anything he desired, specifically wine, degraded his own status , ultimately causing Montresor to become displeased, disrespected, and unloved. Therefore, forcing Montresor to believe that Fortunato needs to be repressed to protect himself from these insults. In this story, I will argue that through the usage of different types of irony, Montresor did not think of... ...akes Montresor the one preforming masonry while Fortunato is actually the one belonging to the Masons. Overall, the story â€Å"The Cask of Amontillado,† displays a cleverly set usage of ironies to depict Fortunato’s death. As verbal, dramatic, and situational ironies were used, it can be said that not everyone may be who you think they are. Fortunato who thought Montresor was a dear friend, later betrayed his trust and soon after killed him. Poe makes the story more interesting and comprehensive as it sets certain emotions within the audience to sympathize with Fortunato for desire of the Amontillado, and the complete trust in his friend. Works Cited Delaney, Bill. "Poe's THE CASK OF AMONTILLADO." The Explicator 64.1 (2005): 33- 5. ProQuest. Web. 21 Oct. 2013. Poe, Edgar Allan. â€Å"The Cask of Amontillado.† Literature: A Portable Anthology. 14-18. Book. 21 Oct. 2013.

Liesel’s Obsession with Stealing Books

1. Given that the setting for the story was during Nazi Germany, the fact that Death is telling the story is no surprise. Since many lives were taken and lost during the Holocaust, the presence of Death adds an eerie feeling to the story. Death enhances the feeling of the story by giving us an interesting point of view of what he saw during the Holocaust. In the story, instead of enjoying picking up bodies, he tells the reader that he is tired of his job and complains about the constant workloads that war puts on his shoulders.Further more, there is even a part in the book where death indicates that he is loyal to Hitler’s causes since he took up hundreds and thousands of lives. Death attempts to resist Liesel because his hands are full. However he is unable to get away from her tragic life story, as she gives to her family and friends, and her interest in books. The ugly and beautiful thing about the characters is the war surrounded by humans is ugly and the love and friendsh ip to survive during bombs and bullets is the beauty. 2. Liesel’s obsession with stealing books is her revenge plan to get back at Hitler.Through the book she learns that words are powerful and very significant. She learns that books and their contents can show her the path to freedom from. She noticed that Hitler used word to get Germany against anyone who was different; consequently, she used those words to destroy what Hitler made. She noticed that Hitler used convincing words to push Germany against anyone who did not fit his list of likes. Accordingly, she used the same type of powerful, bold and convincing types of words to get back at him. 3. Death’s allure with the colors of the sky functions shows great importance in the form of imagery.It helps portray the mood of the story, as well as create an atmosphere. By focusing on the sky’s colors at the time of human death, Death suggests that there is a connection between the human death and the climate. The idea of each person that dies has there own color of sky represents a vision of a universe which cares about humans, and isn't indifferent to them. For Death, the colors are so edible, and he sucks on them for distraction while on the job. 4. Liesel steals The Grave Digger’s Handbook after her brother’s burial. She takes the book in as a reminder of her brother, and later sees it as reminder of her mother.In spite of the book being stolen and not to be discovered by Hans, the title of the book was a part of Liesel’s past that she wanted to keep secret therefore she hid the book under the mattress. When Hans first discovers the book, his reaction was quite surprising but later he discovered that it was a great deal for Liesel. Later Hans goes through the trouble of teaching Liesel how to read. The second book she steals is The Shcoulder Shrug from the bon fire on Hitler’s Birthday. The reason why she steals the book is because she comes to know that her pa rent's were taken away because they were communists.This act of book thievery becomes a way Liesel can get back at Hitler for taking her parent's. The third book she steals is The Whistler, from Ilsa’s library. The day that Ilsa refuses to take the laundry from Liesel, Ilsa offers the book to Liesel, but Liesel refuses it. Later, Liesel goes back to Ilsa’s house with Rudy to steal the book as an act of revenge against Ilsa. However, Liesel feels guilty for stealing the book because Ilsa was actually giving her the book and becomes grateful. Liesel writes a letter to Ilsa indicating that she will no longer steal from the library.As a result, Liesel is gifted a journal by Ilsa where Liesel is able to write her own stories. Stealing the book from the mayor’s house lead to a friendship with the mayor’s wife. Each night, Liesel goes down to the basement to write. Himmel Street was bombed. Liesel’s mama and papa and Rudy were dead due to the bombings. Ho wever Liesel was saved because she was in the basement, perfecting her book. In a way, words saved her life. 5. Some people find it difficult to go through a day, not being in an angry mood. The reason why Rosa became irritated was because she lost her job as a laundry maid.The way Rosa’s life is continuing makes her an angry and bitter woman. 6. Hans tthroughout the novel proves to be â€Å"worth a lot. † He ends up earning Liesel's trust and love by being the one who is there for her when she had nightmares every night. He also stayed with Liesel for many hours playing his accordion and teaching her how to roll cigarettes. Not only that, he taught Liesel how to read and was the only one to believe that Liesel had great potential. Liesel had a great attachment with Hans that made him feel like Liesel was his child.Normally, Trudy only comes to visit during the holidays for a day or two while Hans Junior detest his father for not being in the Hitler group. Liesel is th e only one that shows love, affection, and the true feeling of a daughter/child to Hans. Hans feels special when he is with her. On the other hand, Rosa appears to be a heartless bad-mouth woman. However, she is a very caring person but just doesn't show it. The hard times of poverty and working for the rich made Rosa a bitter woman. So instead of saying â€Å"I love you† to Liesel, she calls Liesel a Saumensch.However, Rosa also proves her love towards her foster daughter by gifting Max's journal to Liesel. Towards the end of the book, Liesel comes to realize how beautiful Rosa really is. For example, when Hans leaves for the war, Rosa stays up all night holding on to Hans' accordion and is quiet. Liesel learns that Rosa really does love Hans and is devoted to him. 7. Liesel sees love with abandonment because her mother left her in order to keep her safe. She understood why she was abandoned by her mother when Max abandons her, then Hans. They did not leave her because they didn't want to be with her but because they had to.Therefore, she was abandoned by circumstance because at the end, everybody leaves her because of the bomb. 8. Hans is guilty for Erik's life because Erik saved Hans life. During that time, Hans was a young person who didn't have his own family yet while Erik had a wife and a son. Hans Channels his guilt by trying to save others. Max also feels guilty because he constantly asking for Hans and Rosa's forgiveness for putting their lives in danger. â€Å"Living was living. The price was guilt and shame. † Erik feels guilty because he knows it's not fair for him to ask them for food, living place, and possibly their lives.He feels guilty for asking and the response of yes. He feels a little ashamed that he can't do these things for himself like he used to. 9. Liesel and Max are both haunted by their dreams. Liesel on one hand, dreams of her dead brother. On the other hand, Max dreams about the way he left his family. They're both victims of Hitler's hate. Max gives Liesel's life purpose because he helps her learn the power of words. As the days pass, Liesel and Max become really good friends. Max later gives Liesel â€Å"The Stanover Man† for her birthday to show his appreciation for her friendship.The significance of the story is that he writes his little book with the pages of Hitler's Mein Kampf. 10. To face Hitler it takes an immense amount of courage. During the time of the Holocaust Germany was a very dangerous place to live for people who opposed the Nazi party. Since the supporters of the Nazi party were the majority in Germany at that point in time, they also had an enormous amount of power. They could destroy the lives of people who opposed them in merely seconds. Thus, to oppose the Nazi’s while living in Germany took a large amount of courage.In the Hubermann’s house everyone showed the trait of courage tthroughout the book. For example, Rosa and Hans showed courage by hiding a Jewish person in their basement. Doing at the time could have cost both Rosa and Hans their lives. In addition Liesel shows courage by keeping the secret of the Jew in their basement. This can be called a courageous act because; if they were caught Liesel would have died along with her family. Rudy also showed an example of courageousness, not many boys have the courage to ask a girl to kiss them. 11. Liesel and Rudy started out as being neighbors and soon became best friends.Rudy loves Liesel and continuously tries to get her to kiss him. Though the truth is that Rudy is afraid of the day she will actually kiss him. On other hand, Liesel simply sees Rudy as a brother in the beginning. The two continue to be friends and steal together as well as go through tough times through out the book. Towards the end, when Liesel confesses to Rudy about Max she realizes how much she truly is in love with him. In my opinion Liesel had a hard time learning her true feelings about Rudy because, of the fear of abandonment by Death like her brother. Deaths statement describes that Rudy truly loves Liesel.

Advertising to Children Notes Essay

* Children cannot comprehend advertising messages due to their young age. * Children don’t understand persuasive intent until they are eight or nine years old and that it is unethical to advertise to them before then. According to Karpatkin and Holmes from the Consumers Union, â€Å"Young children, in particular, have difficulty in distinguishing between advertising and reality in ads, and ads can distort their view of the world. † Additionally children are unable to evaluate advertising claims. Beder, 1998) * Older children pay less attention to advertisements and are more able to differentiate between the ads and TV programs but they are also easy prey for advertisers. Around puberty, in their early teens, children are forming their own identities and they are â€Å"highly vulnerable to pressure to conform to group standards and mores. † At this age they feel insecure and want to feel that they belong to their peer group. Advertising manipulates them through their insecurities, seeking to define normality for them; influencing the way they â€Å"view and obtain appropriate models for the adult world;† and undermining â€Å"fundamental human values in the development of the identity of children. † Advertisements actively encourage them to seek happiness and esteem through consumption. (Beder, 1998) * Younger children often do not understand the persuasive intent of advertisements, and even older children probably have difficulty understanding the intent of newer marketing techniques that blur the line between commercial and program content. Calvert, 2008) * One key area in research on the effect of advertising on children has been analysis of age-based changes in children’s ability to understand commercial messages, particularly their intent. Before they reach the age of eight, children believe that the purpose of commercials is to help them in their purchasing decisions; they are unaware that commercials are designed to persuade them to buy specific products. The shifts that take place in children’s understanding of commercial intent are better explained using theories of cognitive development. Calvert, 2008) * During the stage of preoperational thought, roughly from age two to age seven, young children are perceptually bound and focus on properties such as how a product looks. Young children also use animistic thinking, believing that imaginary events and characters can be real. For instance, during the Christmas season, television is flooded with commercials that foster an interest in the toys that Santa will bring in his sleigh pulled by flying reindeer. Young children â€Å"buy in† to these fantasies and the consumer culture they represent. Preoperational modes of thought put young children at a distinct disadvantage in understanding commercial intent and, thus, in being able to make informed decisions about requests and purchases of products. (Calvert, 2008) * With the advent of concrete operational thought, between age seven and age eleven, children begin to understand their world more realistically. They understand, for example, that perceptual manipulations do not change the underlying properties of objects. More important, they begin to go beyond the information given in a commercial and grasp that the intent of advertisers is to sell products. By the stage of formal operational thought, about age twelve and upward, adolescents can reason abstractly and understand the motives of advertisers even to the point of growing cynical about advertising. (Calvert, 2008) * Increased use of the Internet to target children offers increasing opportunities for advertisers to convey their messages. * A new arena for advertising is the Internet. It is estimated that about four million children are using the Internet worldwide and this figure is bound to increase dramatically over the next few years. Beder, 1998) * As the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. (Calvert, 2008) * Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. Calvert, 2008) * Television has long been the staple of advertising to children and youth. Children view approximately 40,000 advertisements each year. The products marketed to children— sugarcoated cereals, fast food restaurants, candy, and toys—have remained relatively constant over time. But marketers are now directing these same kinds of products to children online. (Calvert, 2008) * Rapid growth in the number of television stations and online venues has also led advertisers to market directly to children and youth. Because children and youth are heavy media users and early adopters of newer technologies, media marketing and advertising campaigns using both television and newer media are efficient pathways into children’s homes and lives. Although television is still the preferred medium for reaching children and youth, marketers are exploring how to reach this age group online using cell phones, iPods, game platforms, and other digital devices. Banner ads, for example, which resemble traditional billboard ads but market a product across the top of an Internet page, appear on most webpages. And â€Å"advergames† integrate products such as cereal and candy into online video games to sell products to youth. (Calvert, 2008) * Although television is still the dominant venue for advertising, marketers are exploring new ways to market to children and adolescents through online media and wireless devices, often using stealth techniques whereby consumers are immersed in branded environments, frequently without knowing that they are being exposed to sophisticated marketing campaigns. Marketers carefully analyze children and adolescents’ interest patterns, focusing on games for â€Å"tweens,† as well as communication software for teens. Tracking these patterns provides extensive information that marketers now analyze in aggregate form, but that can, in the future, be used for one-on-one relational marketing strategies directed at specific individuals. (Calvert, 2008) * Online interactive agents are a virtual form of stealth advertising. Marketers program robots, or bots, to reply? to surfers who initiate a conversation. Such bots are programmed to respond to users in a one-on-one relational way that builds brand loyalty, as for instance, with virtual bartenders who â€Å"talk† to those who visit their sites. These alcohol-related websites feature humor, games, and hip language to appeal to minors. (Calvert, 2008) * Many companies have realized that children, particularly tweens and teens, enjoy using technology for education, communication, and entertainment purposes. The Internet allows tweens and teens to become involved with, explore, and learn about products when and where they want to (Schumann and Thorson, 2007). * Some marketers suggest that the best way to engage children through the Internet is by the use of ‘viral’ or buzz marketing strategies that encourage children to email their avourite commercials and other product information to each other (Schumann and Thorson, 2007). As the Internet has continued to grow in prominence and commercial strength, concerns about this medium have grown accordingly, particularly as they relate to children and teens (Schumann and Thorson, 2007). * Typically, these concerns focus around issues of time spent on the Internet and its effect on intellectual and social development, the vulnerability of children to advertisers’ tactics and children’s access to inappropriate content (Schumann and Thorson, 2007). One of the concerns often voiced about children and Internet advertising is how much time children are exposed to advertising messages while online and also how much attention they pay to these messages (Schumann and Thorson, 2007). * Because exposure to Internet advertising is not regulated like advertising on broadcast television, there is concern about the amount of exposure that a child may have to advertising messages. On television, a single advertisement for a single brand may last 30-60 seconds before switching to another advertisement. On the internet, however, a child can spend hours on a single web site playing games, chatting to friends, catching up on product news, all while being continually exposed to a range of persuasive messages for that brand (Schumann and Thorson, 2007). * While television and other media have long been used to sell to children, the Internet presents some important differences. For example, television advertisers are asked to maintain a clear separation between content and advertising; Internet advertisers are not. And television advertisers are prohibited from using their corporate logos both as content and pitchmen at the same time; Internet advertisers face no such restrictions. As a result, Tony the Tiger has free rein among the games, quizzes and activities on Kellogg’s site, while on television he is restricted to station breaks (Carleton, 2000). * Today, children spend an estimated $130 million annually, and influence another $500 million in household purchases. And the Internet is a great place to reach those young consumers (Carleton, 2000). * Unlike traditional media, the Internet allows children and adolescents to access different kinds of content, and a specific characteristic is that this can be done in privacy, without the knowledge of parents (Marshall, 2010). * The most influential sources of information for children today making decisions and keeping contact with peers are media, meaning that children receive far more information from media than from parents and schools. This phenomenon has been called ‘the parallel school of media’, which means that children and adolescents will daily use up several hours on various media (Marshall, 2010). * Children can very quickly adopt and use new media technology and companies and advertising agencies are extremely innovative and creative when it is a question of targeting children with commercial messages (Marshall, 2010). * Children are targeted because of the amount of money they spend on themselves, the influence they have on their parents and because of the money they will spend when they grow up (three different markets). Young children are increasingly the target of advertising and marketing because of the amount of money they spend themselves, the influence they have on their parents spending (the nag factor) and because of the money they will spend when they grow up. (Beder, 1998) * Children represent three different markets. In addition to the direct money that children spend and the money they influence, children also represent a third major market and perhaps the most significant and that is the future market. Advertisers recognise that brand loyalties and consumer habits formed when children are young and vulnerable will be carried through to adulthood. (Beder, 1998) * In Australia, children under 18 have an average $31. 60 to spend each week and they influence more than 70 per cent of their parents’ clothes and fast food purchases. (Beder, 1998) * Both the discretionary income of children and their power to influence parent purchases have increased over time. (Calvert, 2008) * The affluence of today’s children and adolescents has made youth a market eminently worthy of pursuit by businesses. Calvert, 2008) * Evolution of a child consumer. (Beder, 1998) – From age 1: Accompanying Parents and Observing. Children are taken with their parents to supermarkets and other stores where all sorts of goodies are displayed. By the time a child can sit erect, he or she is placed in his or her culturally defined observation post high atop a shopping cart. From this vantage point the child stays safety in proximity to parents but can see for the first time the wonderland of marketing. – From age 2: Accompanying Parents and Requesting. Children begin to ask for things that they see and make connections between television advertising and store contents. They pay more attention to those ads and the list of things they want increases. At the same time, the youngster is learning how to get parents to respond to his or her wishes and wants. This may take the form of a grunt, whine, scream, or gesture–indeed some tears may be necessary–but eventually almost all children are able on a regular basis to persuade Mom or Dad to buy something for them. – From age 3: Accompanying Parents and Selecting with Permission. Children are able to come down from the shopping trolley and make their own choices. They are able to recognise brands and locate goods in the store. At this point the child has completed many connections, from advertisements to wants, to stores, to displays, to packages, to retrieval of want-satisfying products. For many parents this is a pleasing experience. Ditto for the marketers, for it signals the beginning of the child’s understanding of the want-satisfaction process in a market-driven society. – From age 4: Accompanying Parents and Making Independent Purchases. The final step in their development as a consumer is learning to pay for their purchases at the checkout counter. – From age 5: Going to the Store Alone and Making Independent Purchases. – By the age of eight children make most of their own buying decisions. * Integrating a variety of different theoretical perspectives, Patti Valkenburg and Joanne Cantor advanced a developmental model? of how children become consumers * In the first stage (birth to two years), toddlers and infants have desires and preferences, but they are not yet true consumers because they are not yet truly goal-directed in their product choices. During the second stage (two to five years), preschoolers nag and negotiate, asking for and even demanding certain products. At this point in their development, young children do not understand the persuasive intent of commercials; they focus on the attractive qualities of products and cannot keep their minds off the products for long. These developmental characteristics make them extremely vulnerable to commercial advertisements. By the end of this stage, children replace whining and throwing tantrums to get a desired product with more effective negotiation. In early elementary school (five to eight years), children reach the stage of adventure and first purchases. They begin to make clearer distinctions between what is real and what is imaginary, their attention spans are longer, and they make their first purchases outside the company of their parents. * In the final stage (eight to twelve years), elementary school children are attuned to their peer groups’ opinions. Their critical skills to assess products emerge, and their understanding of others’ emotions improves considerably. In the later years of this stage, interest shifts from toys to more adult-like products, such as music and sports equipment. Although children’s consumer behaviors continue to develop during the adolescent years, the foundation is laid in these early years with a progression from simple wants and desires to a search to fulfill those desires to making in- dependent choices and purchases to evaluating the product and its competition * (All Beder, 1998). The ability of elementary children to recognize both traditional online advertising such as banner and button ads and embedded advertising that is part of advergames seems to be limited. With only about a third of the children able to accurately identify advertising, a large percentage is left unable to identify advertising content. * Children’s culture is increasingly dominated and defined by market interests, as advertisers, children’s industries, and other producers of consumer goods clamour to capture the hearts, minds and pocketbooks of this profitable demographic. * The creation of online communities and spaces for children and youth has thus become a growing and lucrative endevour for many media, toy and food companies. This article provides a critical analysis of one such online community called NeoPets, whose premise is that users create or adopt a virtual pet to nuture. * Acquisition of currency (called ‘NeoPoints’), gained by playing various games, exchanging or selling items, filling out marketing surveys, and entering contests and games of chance, allows for the purchase o pet food and other virtual consumer products. * Neopets is part of a landscape of global, youthful, digital entertainment products that have emerged with the Internet and technological convergence. In its few years of operation, 16 million users have created Neopets. According to promotional material, Neopets is one of the fastest growing Internet youth communities. * The neopets site generates revenue through a strategy it calls ‘immersive marketing’, a scheme similar to product placement in films. Food manufacturers and entertainment giants have thus flocked to neopets, eager to reach this youthful market through insinuation of their brand in games and activities on the site. * Neopets generates a substantial part of its revenue by providing market research and consumer studies of its users. The neopets website exemplifies the new ‘children’s digital media culture’- a culture which fosters deepening levels of intimacy between marketer and children by dissolving traditional barriers between ‘content and commerce’. * In neopia, products and brand names are integrated within the many games and features that are part of the rich content on the site. Advertisers and entertainment companies such as Walt Disney, McDonalds and Mattel have flocked to Neopets, eager to reach the tween and teen market. * The majority of neopets users are under 18 years of age, with 39% below the age of 12 and 40% between 13-17 years old. Neopets conforms to modern conventions found in Saturday-morning cartoon series, comics, children’s advertising and product design: the use of a brightly coloured palate, with a predominance of primary and secondary colours, and highly-stylized ‘bubbly’ graphics. * Immersive advertising directly integrates a sponsor’s product or service into the activities available with in the site. Advertisers hope that immersive advertising campaigns will encourage children to play with the products, thus enabling them to later identify their brand. As children and youth continue to expand their access and presence on the Internet, they adopt participatory roles in the creation of online content and contribute in meaningful ways to online environments, including games and communities. * As children are sucked into the commercial marker in an increasingly competitive cradle-to-grave branding strategy, neopets strategy of immersive advertising amidst a fantastical community concerned with the ethos of acquisition and entrepreneurialism as entertainment provides a salient example of ‘childhood as a cultural space constituted by consumerism’. Neopets global marketing strategy of cross-media licensing and integrated marketing is a blatant example of branding children’s media environments. Slapping consumer culture onto children’s culture means we are denying children a degree of autonomy and agency in creating their own spaces.

Opportunities And Threats For Building Environmental Sciences Essay

Every individual on Earth is exposed to environmental radiation. This radiation consists of natural radiation, cosmic radiation and external radiation. External radiation derives from the medical activities, such as X raies or accidents in atomic workss, while natural radiation derives from the decay of radioisotopes in dirt or in bedrock. These radioisotopes may be answered either as a consequence of human activities, such as Strontium-90 ( A ­90Sr ) and Technetium-99 ( 99Tc ) or with physical presence like Uranium-238 ( 238U ) . The decay of 238U green goodss Radium-88 ( 88Ra ) and the decay of 88Ra, eventually produces Radon-222 ( 222Rn ) . Since the 2nd portion of twentieth century when plentifulness of mineworkers suffered from lung malignant neoplastic disease, a batch of research has been conducted on the effects of Rn on worlds. The last 20 old ages and more, the effects of Rn in residential sector have been investigated. Because of this the undermentioned study was necessary to discourse the issues with Radon in homes.2. Radon, beginnings and effects2.1 Radon Radon-222 is a chemical component which has atomic figure 86 and belongs to baronial gases. ( Table 1 ) What is more, it has 3 chief characteristics: it is colorless, odorless and tasteless, and as a consequence it can non be traced by human senses. In add-on, it is chiefly in gaseous stage and and its half life is 3.83 yearss. Al-Saleh ( 2007 ) writes that the half-life clip of Rn makes it more of import than other isotopes ( 220Rn, 219Rn ) . Because of the fact that Rn is radioactive, it comprises a risky component for human wellness. Table 1 Beginning: hypertext transfer protocol: //en.wikipedia.org/wiki/File: Periodic_table.svg Finally, radon concentration is measured in Becquerel per three-dimensional metre ( Bq/mA ­A ­3 ) in SI and harmonizing to UNSCEAR ( 2006 ) ; typically Numberss for indoor and out-of-door concentration are 100 Bq/ mA ­A ­3 and 10 Bq/ mA ­A ­3 correspondingly. A 2nd unit for radon concentration is picocuries per liter of air ( pCi/L ) and the relationship between the two units is: 1 pCi/l is tantamount to 37 Bq/m3. 2.2. Radon out-of-doorss As mentioned before, Rn is produced in dirt or in bedrock from the decay of Uranium. Because of its gas stage, Rn is diffused in permeable dirts through clefts and so it can be released to the ambiance. When the component enters in atmosphere, it is dispersed and so the concentration is really low. Therefore, radon out-of-doorss is non unsafe for human wellness. 2.3 Radon indoors Harmonizing to BRE ( 1991 ) , â€Å" Rn enters in edifices chiefly by air flow from the underlying land. † Radon is the densest gas, as a consequence to be concentrated below edifices. In add-on, the different force per unit area between the dirt and the indoor may do clefts on the ground-floor concrete slab which are the way that radon gas discoveries to come in the edifice and that difference is besides the necessary force which radon demands to come in. ( Figure 1 ) EPA ( 2012 ) indicates that good H2O and edifice stuffs are besides means with which Rn is transferred into houses. However, it continues reasoning that Rn through stuffs is non unsafe every bit good as H2O, when its beginning is surface H2O. After come ining inside the house, Rn is trapped and it starts to disintegrate. This poses a menace for residents because ; as UNSCEAR ( 2006 ) argues â€Å" radon and its decay merchandises cause lung malignant neoplastic disease † . Khan ( 2000 ) explains that this phenomenon is happened because the restricted airing inside the houses permits Rn and its girls to make high degrees of concentration. Therefore, they enter in human organic structure through respiratory and they are deposited in the lungs. Finally, Rn and its girls, particularly ephemeral offsprings: Polonium- ( 218, 214 ) , Bismouth-214 and Lead-214 emit alpha atoms which lead to malignant neoplastic disease. As WHO ( 2009 ) references, Rn is deemed the 2nd cause after smoking for lung malignant neoplastic disease in the general population. Figure 1: all possible waies which radon can follow Beginning: BRE 19993. Radon: Protective-remedial stepsEPA ( 2012 ) writes that new edifices should be built with Rn protection steps and should besides be tested for Rn concentrations after tenancy. BRE ( 1999 ) , EPA ( 2012 ) and WHO ( 2009 ) reference that all the bing edifices should be tested for radon concentration. However, as EPA ( 2012 ) argues, there is non a degree of radon concentration that it can be deemed as a safe figure. This is explained by WHO ( 2009 ) which writes that the invariably exposure to â€Å" low or moderate † Rn concentrations causes more lung malignant neoplastic disease instances than exposed to high. Therefore, even if homes have concentrations & lt ; 4pCi/L, remedial steps should be implemented for cut downing the figure to the lower limit. 3.1 Protective steps for new homes Basic Rn protection Initially, new homes can be protected by implementing a radon-proof barrier between the dirt and ground-floor concrete slab. This technique is named â€Å" basic Rn protection † ( BRE 1992 ) and can be used to a suspended, unmoved and ground-supported concrete floor. In peculiar, a damp-proof membrane is installed between concrete floor and floor toping ( Figure 2, 3 ) or under them ( Figure 4 ) which secures the airtightness of the house. It is significant to be mentioned that this method should be implemented decently because there are many dangers like damaging the uninterrupted signifier of the membrane. In add-on, this membrane should cover any wall pits so as to be a barrier for Rn and by and large be uninterrupted to the whole building site. If any specific country demands to be sealed or lapped, chiefly articulations, it should be done right. Therefore, craft should be high-quality. Following these stairss, the edifice lessens the infiltration through clefts or gaps an d it is protected by Rn. Figure 2: damp-proof membrane Figure 3: damp-proof membrane in suspended concrete floors in unmoved or land supported concrete floor Beginning: BRE ( 1991 ) Beginning: BRE ( 1991 ) Figure 4: damp-proof membrane in unmoved Figure 5: full Rn protection in suspended or land supported concrete floor concrete floors ( natural airing ) Beginning: BRE ( 1991 ) Beginning: BRE ( 1991 ) Full Rn protection BRE ( 1991 ) argues that the above method is non so effectual while, BRE ( 1999 ) writes that in countries with high concentrations more techniques should be used during building. These techniques are the usage of Rn sumps and usage of natural airing in suspended concrete floors. Natural-Mechanical airing In suspended concrete floors below the slab, natural airing system can be constructed as in figure 5. Meanwhile, the place of fans can besides be created because there are possibilities that the natural airing consequences may be unequal. Therefore, this method combines characteristics of natural and mechanical airing ; nevertheless its effectivity is non certain. Radon sumps Radon sumps are particular buildings which are placed in dirt below the slab in ground-suspended floors. There are two sorts of sumps: depressurised and pressurised sumps. The former has as a consequence the extenuation of Rn from dirt to the ambiance, while the latter leads the Rn gas off of the dirt where the house is placed. They can besides be distinguished in two sub-categories: passive and active. ( Figure 6, 7 ) Passive sump systems do non use fans while active sump systems do use. The map of Rn sumps is based on I ) the stack consequence and two ) the air current consequence. These two phenomena secure that the motion of the radon-laden air throw pipes will be natural. The stack consequence is based on the construct that the warm air moves upwards. The interior decorator has to procure that the pipes used for breathing the radon-laden air will travel through warm topographic points of the house. As a consequence, the air inside the pipe will be warmer and will be given to travel upwards, making a drive force inside the pipe. Therefore, the Rn gas in sump will be emitted to the ambiance of course. ( BRE 1996 ) Figure 4: Typical Passive Sump Figure 7: Typical Active sump Beginning: BRE ( 1996 ) Beginning: BRE ( 1996 ) The air current consequence is related with the phenomenon that when air blows on or above a surface, tends to make a zone of negative force per unit area. In instance of Rn sumps, the air current pulls the air from the airing terminus off. Due to this, a likewise impulsive force is created and the Rn gas from the dirt dispels in the ambiance. ( BRE, 1996 ) Depressurizing sumps have the possible to work as a â€Å" vacuity pumps † . The different force per unit area between sump and air, and the at the same time upward air flow in pipes have as a consequence the dirt gases to come in into the sump and afterwards to be driven to the air. The inactive depressurising sumps ( figure 8 ) do non hold a merriment. However, as BRE ( 1999 ) , WHO ( 2009 ) reference, when the decrease is non satisfactory so an in-line fan should be installed in the pipe in order to increase the air flow. The new system will be called active depressurising. ( Figure 9 ) Owing to this, BRE ( 1999 ) , WHO ( 2009 ) propose that when constructing a inactive sump system, builders should put in the system with a manner to be easy transformed subsequently, if it will be necessary. Active pressurising sumps have as a consequence to take the Rn from the house. A fan located in the pipe blows air in the sump which consequences in the decrease of the sump ‘s force per unit area because the air is removed to the land. Therefore, the air of the house tries to equilibrate the force per unit area and this eventually leads radon out of the house. ( BRE 1996 ) Figure 8: Passive depressurizing sump Figure 9: Active depressurising sump Beginning: WHO ( 2009 ) Beginning: WHO ( 2009 ) 3.2 Remedial steps for bing homes In bing homes the remedial steps do non differ from the protective steps for the new buildings. The execution of sumps may be hard and expensive but it is a remedial step with certain results. However, the simplest mitigating step is the waterproofing of the clefts and gaps which permit Rn gas to come in the house.4. Discussion6. DecisionAs mentioned before, there is no peculiar degree of Rn which could be deemed as a safe degree. In add-on, as Jelle ( 2012 ) indicates there is neither a manner of ciphering exactly the Rn which enters inside house nor the exact decrease after the execution of remedial or protective steps. This is because Rn is a gas and it can work even the smallest cleft or hole to come in a house. Therefore, applied scientists, builders, interior decorators and by and large everyone who is involved in a building, should work with professionalism in order to guarantee the best consequence.